Mr.Tang Kai (汤凯) last year the takeover, Eizen Japan restaurant, because few employers who have never run before, and restaurant has been operating at aloss.

 

As a shareholder after Mr.Tang Kai (汤凯) took over, first is the group leader's ultimatum: "do not profit will not be treated as the boss!

"Mr.Tang Kai (汤凯) did their best not to stop the declining popularity of the restaurant until after 3 months,He came to China to study in Japan-youth,Hiroyuki MINEGISHI (峰岸宏之) macro, restaurant profit.

 

"Maid" saved the restaurant I took over the shop in June last year.

Before I took over, the store up to one year ran up a loss of more than 700,000 yuan.

"Mr.Tang Kai (汤凯) took over the shop are having low ebb, some derided his restaurant holding on will fail in less than in July.

In order to save its xinyuanli(新源里) of Beijing's "Zen(善)" Japan restaurant, Mr.Tang Kai (汤凯), and employees handed out more than 80,000 copies of leaflets in the streets.

The adjusting menu prices twice, changed the original "cheap" sales tactics to resist pressures, stick to their philosophy.

But the hard effort and not for the restaurant's profits in a short time.

Until September, the restaurant belongs to the Tibetan good Group Managing Director of the Medical Department of Peking University Japan student Hiroyuki MINEGISHI (峰岸宏之) macro lines introduced to Mr.Tang Kai (汤凯), through constant contact, Mr.Tang Kai (汤凯) began to believe that Hiroyuki MINEGISHI (峰岸宏之) macro can changethe status of the restaurant.This Japan student is a surgeon, usually very fond of anime, also have their own unique ideas for management.

Hiroyuki MINEGISHI (峰岸宏之) recommends that Mr.Tang Kai(汤凯) introduction in Japan is very hot maid restaurant attract a lot of fans to the meal. Peaks restaurant of the Bank for a new design concept,

 

Mr.Tang Kai (汤凯)even trust their own judgment because the "Hiroyuki MINEGISHI (峰岸宏之) plans in order, and make my eyes light up."Overcome funding difficulties with refurbished, not hire the staff hardship to restaurant. "Many Chinese girls ' maid ' a misunderstanding" that Mr.Tang Kai (汤凯) washelpless.

Renamed "YANEURA(the attic)" restaurant is positioned as "Beijing's most authentic Japanese style maid café-restaurant" when they first opened, and restaurants only gettwo "maids" waitress.

 

After unexpectedly opened, business got better, start making profits in a short time.Japan young ACEhow there is a Hiroyuki MINEGISHI (峰岸宏之) plans in magical power, a failing restaurant can be pulled back from death?Walked in the House, who looked as if into the anime world, walls, tables, or even on the floor, "Detective Conan", "Hiroyuki MINEGISHI (峰岸宏之) no Shana of theburning eyes", "hatsune" and other famous cartoon characters. Different from theJapan domestic maid restaurant and business model here, Sweet Maid, quaint charm of the décor caters to Chinese consumers, these are peak and Bank's plans in the bookline by line type and has now become a living, breathing world."Cannot completely replicate Japan models that would work in China. "A day in Hiroyuki MINEGISHI (峰岸宏之) taking into account early in the planning of culturaldifferences and consumer acceptance.

Hiroyuki MINEGISHI (峰岸宏之) said housing not only take root "maid" as gimmicks of the dining room, but Japan integrate elements of diverse restaurants.From major political themes of tatami  booths,Restaurant layout of the Showa era, and then to desktop and Otaku Otaku Otaku room Hall, each unit is a site filled with Japan style picture charm.

Not only cater tothe preferences of the young, more orthodox in Japan features.Flying skirt, blue sailor suit, the tables and chairs in the classroom, which is rooted in this month's COS (role play) topics--campus."The housemaid restaurant is not only who, every few months we will have the appropriate topic COS, let the customer each time to have a fresh feel.

"Such variedbusiness models as well as Hiroyuki MINEGISHI (峰岸宏之) plans small ideas, and every restaurant will soon have the anime show week.

 

Here customers can not only parties, playing cards, you can also enjoy the fun of animation on Big Display.

In-store and Beijing University anime societies also have the cooperation, often hold COS show in the shop. Not only that, but last November, the Hiroyuki MINEGISHI (峰岸宏之) also flew back to Japan, and Kadokawa company reached an agreement, the restaurant as a show selling points of the product, showing the company's latestproducts and ideas.

For in-store promotional peaks Bank has its own set of ideas, not net-promotion, not buying, just do the business of the target consumer group.

"July's online buying activity soup and I always had a lot of differences, he wants to expand in-store campaign, planned activities and coupon sites. But in myopinion, our services are those who truly loves anime, if too much service a wide variety of customers, but allows a positioning inaccuracy in the restaurant andeventually loses its original characteristics.

 

”Hiroyuki MINEGISHI (峰岸宏之) believes that customer satisfaction will be word of mouth, there will be more anime-loving friends to patronize this store.

While relyinginstead on word of mouth publicity, but unique cultural atmosphere and quality service has made the restaurant's fame spread like wildfire. Now full every weekend in-store.Japan Otaku entrepreneurship "His company just as excellent surgeons, each point is very accurate! "Mr.Tang Kai (汤凯) feng Bank appreciates most.

 

Hiroyuki MINEGISHI (峰岸宏之) grew up obsessed with anime, is a standard of Japan Otaku. He stressed the Japanese "Otaku" intention is different from Chinese is usedto refer to people who like staying at home – in Japanese, "YANEURA(the attic)" actually refers to people who are obsessed with certain things. Weekday in addition to read yourfavorite comics, detective novels, Hiroyuki MINEGISHI (峰岸宏之) will read Drucker's ' management of Marketing books.

Being a master of two medical studies at Peking University,

2002 Hiroyuki MINEGISHI (峰岸宏之) came to China can speak Chinese, good understanding of China he gave a precise positioning of the restaurant.

Hiroyuki MINEGISHI (峰岸宏之) in 2002 admitted to the Medical Department of Peking University, will link Beijing College founded his own anime community--rooted in fan Hall.

Community members are Japan students also have Chinese students, in the community in the planning and organization of activities, he made a lot of friends.

In businessDiffuse communities during the peaks Bank came up with this idea of a maid restaurant, until he met Mr.Tang Kai (汤凯), became Technical Director in the House, hismind was able to achieve.

According to Hiroyuki MINEGISHI (峰岸宏之) introduction, "Japan also has a lot of college students just out of business, a friend I know is IT open companies, help people with software.

Or it may be found that after a few years and you think you do not like, they started their own business. ”It is understood that Japan has supported many students start their own business policies, such as "1 Yen registered company"Policies, students just need to 1 trillion yen to incorporated companies.

But Hiroyuki MINEGISHI (峰岸宏之) also believes in Asia generally to exam-oriented educationsystem, academic pressures that many young people are unable to realize their entrepreneurial dreams.

 

发表在中国青年的信息文章推荐由国务院总理温家宝和胡锦涛的年轻商人介绍了。

女仆+动漫 救活料理店实习生 徐婷婷 方磊 本报记者 陶涛 《 中国青年报 》（ 2011年08月22日   09 版）  

  汤凯去年接管这家一直处于亏损状态的日本料理店，是因为之前的几位老板都没有经营好，料理店一直处于亏损状态。

作为股东的汤凯接手之后，首先得到的是集团领导的最后通牒：“再不盈利就不要当老板了！”汤凯使出了浑身解数也没有止住餐厅的颓势，直到3个月后，他遇到了来中国留学的日本青年——峰岸宏行，料理店才扭亏为盈。   

 

“女仆”救活了料理店    “去年6月我接手这家店。我接管以前，这家店最高一年亏损高达70多万元。”汤凯接手这家店时正遇人生低谷，有人嘲笑说他的料理店坚持不到7月就会倒闭。为了救活这家位于北京市新源里的“英善”日本料理店，汤凯和员工在大街上发放了8万多份传单。两次将菜单价格进行调整，改变了公司原本“薄利多销”的销售策略，顶住种种压力，坚持自己的理念。但是辛苦的付出并没有在短时间内换来餐厅的盈利。    直到9月，料理店所属的藏善集团总裁把北大医学部的日本留学生峰岸宏行介绍给汤凯，通过不断接触，汤凯开始相信峰岸宏行能够改变料理店的现状。   

 

这名日本留学生是一名外科医生，平时非常喜欢动漫，对于管理也有自己的独特理念。峰岸建议汤凯引进在日本非常火爆的女仆餐厅，吸引大量动漫迷来此进餐。峰岸对于餐厅的全新设计理念，让汤凯更加相信自己的判断，因为“峰岸的计划书井井有条，让我眼前一亮”。   

克服了重新装修的资金难题，料理店又陷入招不到服务员的困境。“中国很多女孩子对‘女仆’有误解”，这让汤凯很无奈。

改名为“屋根里”的餐厅被定位为“北京最正统日式女仆咖啡餐厅”，刚开业时，料理店仅仅招到两名“女仆”服务员。

 

没想到开张之后，生意越做越顺利，短时间内便开始有盈利。    日本青年的绝招    在峰岸的计划书里究竟蕴藏着怎样神奇的力量，能够将一家行将倒闭的料理店从死亡线上拉回来？    走进屋根里，顾客仿佛走进动漫的世界，墙上、餐桌上，甚至地板上都有“名侦探柯南”、“灼眼的夏娜”、“初音未来”等著名动漫人物。不同于日本本土女仆餐厅的主题和经营模式，在这里，甜美的女仆古朴风韵的装饰都迎合了中国消费者的心理，这些都是峰岸的计划书中的一行行铅字，如今成为一个活生生的世界。   

 

“不能全盘照搬日本的模式，那样在中国行不通。”峰岸在策划之初就考虑到中日文化的差异以及消费者的接受程度。    峰岸介绍说，屋根里并不是只拿“女仆”当噱头的餐厅，而是将各种日本元素整合在一起的多元化餐从大政主题的榻榻米隔间、昭和时代的餐厅布局，再到吧台式的大厅和宅男宅女的宅房，每一单元都是一幅充满着日本风韵的风情画。不仅迎合年轻人的喜好，更具有正统的日本特色。    飘扬的裙摆，蓝色的水手服，教室的桌椅，这就是屋根里本月的COS（角色扮演）主题——校园。   

 

“女仆餐厅并不是就只有女仆，每隔几个月我们都会有相应的主题COS，让顾客每一次来都有新鲜的感受。”这样变化多端的经营模式也是峰岸计划书中的小创意，并且间隔不久餐厅便会有动漫放映周。在这里顾客不仅可以聚会、玩日式纸牌，还可以尽情享受动漫带来的乐趣。   

店内也和北京各个高校的动漫社团有所合作，经常在店内会举办COS秀。不仅如此，去年11月，峰岸还专门飞回日本，和角川公司达成协议，将餐厅作为公司产品的一个展示贩卖点，展示公司的最新产品和创意。    对于店内的宣传，峰岸自有一套想法，不做撒网式宣传、不团购，只做目标消费群的生意。 

 

   “今年7月的网上团购活动我和汤总产生了很大的分歧，他想要扩大店内的声势，于是和团购网站一起策划了活动。但是在我看来，我们的服务主体是那些真正喜欢动漫的人，如果太过于服务各式各样的顾客，反而会使得餐厅的定位不准确而导致最终失去原本的特色。”    峰岸认为，如果顾客满意就会口口相传，就会有更多热爱动漫的朋友光顾这家店。虽然只是依靠口碑宣传，但独特的文化气息和优质服务已经使得餐厅的名气不胫而走。如今每到周末店内都会爆满。   

 

日本宅男也创业    “他搞经营就像出色的外科医生，每一个切入点都很准！”汤凯对峰岸赞赏有加。   

峰岸从小就痴迷动漫，是个标准的日本宅男。他特意强调日语“宅男”的本意不同于中文用来指喜欢待在家里的人——在日语中，“宅”其实是指非常痴迷于某种事物的人。

平日里除了阅读自己喜欢的漫画、侦探小说以外，峰岸还会阅读像德鲁克的《管理者》一类的营销书籍。作为一名在北大学习的研二医学硕士，2002年就来到中国的峰岸能说一口流利的汉语，对中国国情的深入了解让他对餐厅作出了准确的定位。   

峰岸在2002年考入北京大学医学部之后，便联系北京各个高校创办了自己的动漫社团——屋根里同人堂。社团成员有日本学生也有中国学生，在社团活动的组织和策划中，他结交了很多志同道合的朋友。在经营动漫社团期间，峰岸就萌生了开这样一家女仆餐厅的想法，直到他遇到汤凯，成为屋根里的技术总监，他的想法才得以实现。   

据峰岸介绍，“日本也有很多大学生毕业就出去创业，我认识的一个朋友就是开了家IT公司，帮人做软件。也有人会工作几年后发现情况和自己想象的不一样，便开始自主创业。”    据了解，日本有许多支持大学生创业的政策，比如“1日元注册公司”的政策，大学生只需1日元就能注册成立公司。

 

但峰岸也认为，在亚洲普遍以考试为重的教育体制下，升学的压力使得很多年轻人无法实现自己的创业梦想。